Milaap Crowdfunding Review | Is it Safe to Donate? How Milaap Make Money?
- by Seruds India

Milaap Crowdfunding Review | Is It Safe to Donate? How Does Milaap Make Money?
A Comprehensive Review of Milaap Crowdfunding – Policies, Security & Trustworthiness
Crowdfunding has revolutionized the way people raise funds for medical emergencies, education, and social causes. Instead of seeking donations from individuals directly, anyone can create a fundraiser on a platform like Milaap to reach a wider audience.
Milaap, founded in 2010 by Mayukh Choudhury, Anoj Viswanathan & Sourabh Sharma, has become India’s largest crowdfunding platform. But how does it work? Is it safe to donate on Milaap? And more importantly, how does Milaap make money? Let’s explore all these aspects in this in-depth review.
How Does Milaap Crowdfunding Work?
Milaap is a social fundraising platform where individuals and organizations can create fundraisers to collect donations for various causes.
✅ Sign-up & Fundraiser Creation: Anyone can log in/sign up with an email ID and phone number and create a fundraiser for a verified cause.
✅ Verification Process: Milaap cross-checks the submitted information to ensure legitimacy, preventing fraud and fake campaigns.
✅ Donation & Fund Transfer: Once approved, people can donate online to fundraisers, and the collected amount is later transferred to the intended user securely.
🔹 Key Takeaway: Milaap acts as a bridge between donors and people in need, ensuring the funds reach genuine causes.

How Does Milaap Make Money?
How Does Milaap Make Money? Understanding the Milaap Business Model
If Milaap doesn’t charge a listing fee, how does it generate revenue? The answer lies in its diverse revenue streams, which help sustain the platform while enabling effective crowdfunding. Below are the key ways Milaap makes money:
1. Platform Fees (5% – 8%)
Milaap does not charge a mandatory platform fee for general fundraising, but if you opt for premium services, you may be required to pay a 5% to 8% fee on the total amount raised.
These fees cover essential operational costs, including:
✅ Website & App Maintenance
✅ Customer Support Services
✅ Marketing & Outreach Programs
The exact percentage depends on the type of premium features used and the total funds raised.
2. Payment Processing Fees (2% – 3.5%)
Milaap charges a payment gateway fee for processing donations. The fee varies based on the donation method and currency used.
💳 For INR Donations:
- UPI Apps – 0.75% to 2.45%
- Paytm – 1.92%
- Debit/Credit Cards – 2.33%
- Net Banking – 2.51%
- Amazon Pay – 2.71%
🌍 For International Donations:
- USD (U.S. card) – 2.9% + 30 cents per donation
- Foreign currency (or non-U.S. card) – 3.9% + 30 cents per donation
These fees help Milaap cover transaction costs and payment gateway charges.
3. Interest Income & Government Subsidies
Milaap reinvests its earnings from platform and processing fees into short-term fixed-income securities such as government bonds and treasury bills. The interest earned from these investments serves as an additional revenue source for the platform.
4. Corporate Partnerships & CSR Collaborations
Milaap partners with corporations under Corporate Social Responsibility (CSR) initiatives. These partnerships bring in:
📢 Brand Sponsorships
💰 Corporate Donations
🤝 Fundraising Collaborations
By working with socially responsible companies, Milaap secures additional funding while amplifying its impact.
5. Value-Added Services for Campaign Creators
Campaign organizers can access premium services such as:
📢 Marketing & Promotion Support
📊 Personalized Fundraising Assistance
📜 Impact Reporting & Documentation
These services enhance visibility and improve fundraising success, but they come at an additional cost. The fees vary based on the selected services.
Conclusion
Milaap operates on a sustainable revenue model, ensuring both fundraisers and donors benefit while covering operational expenses. From platform fees and payment processing to corporate partnerships and premium services, these revenue sources enable Milaap to continue providing a trusted crowdfunding platform.
Is Milaap a Trustworthy Crowdfunding Platform?
Based on our experience at SERUDS NGO, here’s our honest review of Milaap:
✅ Legitimate & Verified Fundraisers: Milaap ensures proper screening of fundraisers.
✅ Reliable Customer Support: Their team is responsive and resolves queries.
✅ User-Friendly Interface: Easy navigation for donors and fundraisers.
⚠️ Occasional Delays in Fund Transfer: Transactions may take some time, but the money is safe.
📢 Final Verdict: Milaap is a trusted, secure, and legitimate crowdfunding platform.
Ready to Donate? Support SERUDS on Milaap
At SERUDS NGO, we have multiple active fundraisers on Milaap supporting:
🎗 Orphan Children’s Education & Meals
👴 Old Age Home for Destitute Elders
🥗 Daily Meal Distribution for Hungry Poor People
